An Island-wide Celebration of Young Sri Lankan Artists 

Campaign overview:  To commemorate World Children’s Day 2024 and Maliban’s 70th Anniversary, Artslab Creatives, in collaboration with Ogilvy and MullenLowe, launched the “Yahagunakam – Rasa Siththam” art competition. Aiming to inspire young artists across Sri Lanka, this campaign invited children aged 3 to 12 to submit their creative drawings under the theme “Enduring Goodness.” Winning […]

Creating Campaigns That Connect With AI

Overview:  Artificial intelligence (AI) has evolved from a futuristic concept into an indispensable force in modern marketing. At Artslab Creatives, we’ve fully embraced AI as a transformative enabler, redefining creativity, efficiency, and impact across our campaigns. The following highlights our journey, detailing our innovative approaches in AI-assisted content creation and AI-powered campaigns, along with all […]

Mastering STP: The Strategic Heart of Modern Marketing

If you’re working in marketing—whether you’re an intern, an executive, or a mid-level brand manager—chances are you’ve heard of STP. Maybe it came up in a classroom, maybe you heard it during a strategy meeting, or maybe you nodded along in a brainstorming session without fully grasping what it meant. But here’s the truth: STP […]