Overview:
Artificial intelligence (AI) has evolved from a futuristic concept into an indispensable force in modern marketing. At Artslab Creatives, we’ve fully embraced AI as a transformative enabler, redefining creativity, efficiency, and impact across our campaigns. The following highlights our journey, detailing our innovative approaches in AI-assisted content creation and AI-powered campaigns, along with all the valued brands we have partnered with along the way.
AI in marketing has revolutionised content creation for Artslab Creatives by cutting costs, saving time, and enhancing creativity. AI eliminates the need for expensive promotional shoots, offering instant, high-quality visuals tailored to our client’s brand identity. AI ensures consistency, scalability, and hyper-personalization, driving engagement and conversions. It also helps streamline A/B testing, optimizes workflows, and frees up our creative teams for strategic tasks.
AI Content Creation
To authentically capture the local nuances of Sri Lanka, we use generative AI tools to produce visuals that resonate culturally and emotionally:
- Milo Sri Lanka:
With Milo Sri Lanka, we take our visual strategy a step further by integrating our proprietary workflows to add subtle, human-like imperfections into AI-generated images. Using a custom tool we developed in-house, we fine-tune these visuals by introducing ‘relatable details’—slight variations in lighting, texture, and facial expressions that inject a sense of realism. This tool enables us to break away from the overly polished, airbrushed look of typical AI-generated imagery, ensuring that each piece resonates with authenticity and emotional depth.
- Nanaska, McLarens Maritime Academy, and Link Kesha:
By utilizing tools such as MidJourney and Freepik AI, we create hyper-localized visuals that celebrate local skin tones, fashion, and cultural elements. This approach ensures that each campaign speaks directly to its target audience with authenticity. This hyper-localization ensures that every campaign feels genuine and deeply connected to its audience, creating a strong emotional bond and increasing overall engagement.
Quite early on, we recognised the growing trend of utilising AI in video format, not just in static images. To meet this challenge, we integrated AI-generated animations into our campaigns, transforming how brands communicate and engage with their audiences. By utilising cutting-edge text-to-video and image-to-video tools, we created subtle yet visually striking animations that enhanced engagement and effectively communicated product features and brand stories. These animations help to capture attention, increase interaction, and elevate the overall impact of our campaigns while providing a more immersive storytelling experience.
AI Driven Campaigns
EWIS World Eye Donation Day Campaign – “මගේ ලස්සන ලෝකය (My Beautiful World)
- Objective:
Highlight the unique sensory world of visually impaired children (how they experience touch, sound, smell, and taste) to promote the importance of eye donation. - AI Application:
AI-generated visuals transformed abstract sensory experiences into vivid, emotionally engaging imagery. - Results:
Executed in collaboration with EWIS, Sri Lanka’s first local ODM, and the Sri Lanka Eye Donation Society, this campaign won the Gold Award at SLIM Digis 2.4 for its purpose-driven impact and an Effie Award in the “Social Good: Brands” category.
Forward and Fearless Campaign with Fems Sri Lanka
- Objective:
Address period poverty through personalized, impactful content that drives awareness and action. - AI Application:
Utilizing Deepfake technology, the campaign enabled participants to personalize videos with their own appearance and select their preferred language (English, Sinhala, or Tamil). This tailored approach fostered a strong personal connection to the cause. - Results:
In partnership with Fems Sri Lanka, this campaign redefined engagement by turning passive viewers into active advocates and set a new precedent for scalable, socially impactful marketing.
The Maliban Nice Meter
- Objective:
Create an interactive tool that measures a user’s “NICEness,” fostering fun and personalized engagement with the Maliban brand. - AI Application:
An AI-powered engagement tool delivered personalized content based on user interactions, making every experience unique. - Results:
The Maliban Nice Meter strengthened brand affinity by turning routine interactions into memorable, shareable moments that deepened customer relationships.
Panthera Styles’ 11.11 Super Sale 2023
- Objective:
Optimize performance marketing for an e-commerce event with precise audience targeting and real-time campaign adjustments. - AI Application:
Our proprietary AI-based analytical model decoded audience insights, refined product selections, and optimized offer percentages in real time. - Results:
The campaign not only doubled ROAS while reducing costs but also earned a Silver Award at SLIM Digis for Best Performance Marketing Campaign, proving the value of data-driven strategies in achieving commercial success.
Conclusion:
Artslab Creatives’ strategic use of AI in brand-specific projects demonstrates how technology can amplify creativity and drive meaningful results. Whether it’s through crafting culturally resonant visuals for local brands or pioneering personalized campaigns with Deepfake technology, our approach shows that AI is a powerful enabler. By seamlessly integrating AI into our workflows, we have redefined marketing innovation, delivering transformative campaigns that engage audiences and set new industry standards.
