Clients, Chaos and Clarity: Mastering the Mindset of Client Management in Creative Agencies

In every creative agency, whether large or boutique, there’s an unspoken tension that runs beneath the surface: the complex, often emotional dynamic between clients and agency teams. This relationship, while central to the agency’s success, can also become one of its biggest sources of friction, stress, and burnout. Having worked in this industry for over […]

Navigating the Tumultuous Changes in Tech Careers 2025 

Ever heard of the term “switchboard operator”? Once deemed crucial to telecommunication in the early 20th century, switchboard operators would spend their days manually connecting calls, ensuring communication flowed smoothly between different parties meaning to communicate. However, as technology advanced, the invention of automated telephone exchanges made their role entirely obsolete. Many switchboard operators, once […]

Mastering STP: The Strategic Heart of Modern Marketing

If you’re working in marketing—whether you’re an intern, an executive, or a mid-level brand manager—chances are you’ve heard of STP. Maybe it came up in a classroom, maybe you heard it during a strategy meeting, or maybe you nodded along in a brainstorming session without fully grasping what it meant. But here’s the truth: STP […]