Breaking Menstrual Taboos with Deepfake Technology

Leading up to 2024’s International Women’s Day, Artslab Creatives partnered with Fems Sri Lanka to launch the groundbreaking ‘Forward and Fearless’ campaign, Sri Lanka’s first-ever content personalization initiative using AI Deepfake technology. This campaign addressed the critical issue of period poverty. Unlike the conventional use of deepfake technology, which has long been criticized for its […]

AI Storytelling for Eye Donation Awareness: Mage Lassana Lokaya

Campaign overview:   In 2024, Artslab Creatives earned the prestigious Gold for “Best CSR, Purpose-Driven Digital Marketing Campaign” at the SLIM Digis 2.4 Awards, as well as their first-ever Effie Award in the ‘Social Good: Brands’ category at the 2024 Effie Awards Sri Lanka. How did we manage to do this? We partnered with EWIS (Colombo) […]

Mastering STP: The Strategic Heart of Modern Marketing

If you’re working in marketing—whether you’re an intern, an executive, or a mid-level brand manager—chances are you’ve heard of STP. Maybe it came up in a classroom, maybe you heard it during a strategy meeting, or maybe you nodded along in a brainstorming session without fully grasping what it meant. But here’s the truth: STP […]