Hey, we’re Artslab

The digital sphere is evolving continuosly at an exponential rate. From the age of home-computing to the launch of the internet in 1991, the first emails and the birth of social media, it is safe to say that digital is now a vital component of everything we do. Many have realized that digital and mobile channels provide great potential for customer retention and acquisition, but lack having a plan in place to activate those channels effectively. This is where a digital communication strategy comes into play.

The Chartered Institute of Marketing says;

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

But we say it’s a way in which you give life and a personality to a brand to interact with their potential buyers and create a relationship. Doing this with digital technologies is Digital Media Marketing

We all sure know a designer. It could be a graphic designer or a fashion designer. But a general physician never performs brain surgery.

Similarly, Creative Marketing Design is a unique area of design where the designer has to master not just Photoshop and Illustrator, but the art of persuading and mind tricks. It’s a combination of a lot of skill, a lot of experience, a lot of insight and surely a bit of luck as well. You never know when that poster designed by you would go viral, do you?

There used to be a time where people judged a business by their physical address, the outlook of the store and quality was assumed by the first impression they made.

Times have changed, true. But people still judge, and now, it’s by the first impression you make with your address on the digital space. That is none other than your business website. The importance you give to your perfectly crafted website is the same level of importance you give to yourself on your first date, assuming you’re in for a long term thing without disappointments. *scoffs*