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Artslab Opens Its Doors with a Grand Celebration on 29th July

Artslab proudly marked a new milestone with the grand opening of its creative space on the 29th of July, welcoming artists, collaborators, clients, and well-wishers to an event filled with inspiration and connection. The ceremony commenced with the traditional lighting of the oil lamps, followed by blessings and sermons delivered by respected religious leaders, setting […]

Building Strong Client Relationships: Beyond the Brief

In creative and professional services, delivering against the project brief is the minimum requirement, not the endgame. The true differentiator lies in how well you build, nurture, and protect client relationships over time. Beyond deadlines, deliverables, and budgets, clients remember how you communicated, solved problems, and aligned with their bigger vision. Strong client relationship management […]

CRM, The Secret to Customer Retention

Customer expectations are higher than they have ever been. Brands are no longer competing on product or price alone, they are competing on experience. That’s where CRM (Customer Relationship Management)platforms step in, not just as a sales tool, but as the backbone of modern business strategy, especially in B2B sales and marketing. As we touched […]

Using LinkedIn B2B Marketing for Outreach: The Human Way to Generate Quality Leads

Let’s be honest, most B2B outreach on LinkedIn feels… lazy. You log in, accept a connection request, and within 60 seconds, you’re hit with another generic pitch: “Hi there, I help businesses like yours 10x their revenue using AI and synergy.” Delete. Unfollow. Block. If that’s how you’re approaching LinkedIn B2B marketing, you’re leaving money […]

Google Veo 3 and the New Frontier of AI Video: Redefining Digital Marketing in 2025

Video is no longer just a marketing asset, it’s the heartbeat of digital strategy. As audience preferences shift toward more dynamic, personalised, and immersive content, the rise of AI video is bridging the gap between scale and creativity like never before. At the forefront of this evolution is Google Veo 3, one of the most […]

Want Results? Strategize First. Storyboard Second

When it comes to video marketing, the excitement of creating that perfect storyboard or capturing stunning footage can easily overshadow one critical truth: your strategy must come first. We’ve all been there: the excitement is real, the creative energy is high, and the urge to hit “record” comes fast. Without a clear plan aligned with […]

Why You Should Invest in Paid Media Campaigns in 2025 (and How to Get Started) 

Paid media campaigns have become essential for businesses looking to grow and thrive in the ever-changing digital landscape. As we step into 2025, investing in these campaigns isn’t just a good idea, it’s a necessity. But where do you start, and what should you know to make the most out of your investment? In this […]

Breaking Menstrual Taboos with Deepfake Technology

Leading up to 2024’s International Women’s Day, Artslab Creatives partnered with Fems Sri Lanka to launch the groundbreaking ‘Forward and Fearless’ campaign, Sri Lanka’s first-ever content personalization initiative using AI Deepfake technology. This campaign addressed the critical issue of period poverty. Unlike the conventional use of deepfake technology, which has long been criticized for its […]

AI Storytelling for Eye Donation Awareness: Mage Lassana Lokaya

Campaign overview:   In 2024, Artslab Creatives earned the prestigious Gold for “Best CSR, Purpose-Driven Digital Marketing Campaign” at the SLIM Digis 2.4 Awards, as well as their first-ever Effie Award in the ‘Social Good: Brands’ category at the 2024 Effie Awards Sri Lanka. How did we manage to do this? We partnered with EWIS (Colombo) […]